Primary logo — reversed
For use on dark backgrounds.
Press kit
Brand assets and approved boilerplate.
Everything needed to describe and represent Prime Summa accurately.
Company boilerplate
Approved description of the firm.
Prime Summa is an investment management and asset-backed financial firm founded in 1955 by Dewitt Knapp and headquartered in Franklin, Tennessee. The firm invests in long-term, stable, tangible assets capable of producing sustainable cash flow over time, across commercial real estate, infrastructure, energy, agriculture, timber, industrial assets, private credit, equipment leasing, and other income-producing assets. Prime Summa's approach emphasizes capital preservation, institutional-grade research, conservative risk management, and long-term stewardship of the capital entrusted to it.
Please use this description verbatim. For an alternative length or a tailored version, contact [email protected].
Fast facts
At a glance
| Founded | 1955 |
|---|---|
| Founder | Dewitt Knapp |
| Headquarters | Franklin, Tennessee, United States |
| Focus | Tangible, income-producing assets |
| Core asset classes | Nine (see asset classes) |
| Media contact | [email protected] |
Brand assets
Logos and usage.
Prime Summa logos are trademarks of the firm. They may be used only to identify Prime Summa in editorial or approved contexts.
Primary logo — standard
For use on light backgrounds.
Icon mark
For avatars, favicons, and constrained spaces.
Wordmark
For horizontal lockups where the icon is not required.
Brand palette
| Color | Hex | Use |
|---|---|---|
| Obsidian | #070B12 | Primary background |
| Cream | #F7F3EA | Primary text on dark |
| Gold | #D6A94F | Accent, primary actions |
| Gold soft | #F0D48A | Highlights, eyebrow text |
| Slate | #A7B0C0 | Secondary text |
| Mint | #43D19E | Supporting accent |
Usage guidelines
- Do not alter the proportions, colors, or orientation of the logo.
- Maintain clear space around the logo equal to the height of the icon mark.
- Do not place the standard logo on dark backgrounds, or the reversed logo on light ones.
- Do not use the logo to imply endorsement, partnership, or affiliation.
- Do not incorporate the logo into another mark or design.
For a full asset package or questions about permitted use, contact [email protected].